Now these results may surprise all you hardened online recruiters!
As part of a project to look at and examine the recruitment process for a large employer, we commissioned an external market research campaign based around employer brand. The survey was targeted at 1000 16-35 year olds in the UK, and was conducted by one of the UK market leaders in consumer research. One of […]
Is your workplace a ‘great place to work?’
We all have a place of work, but is it a good place to work? Some would say yes and others would say no. But how do you define what makes a good place to work? The Great Place to Work Institute (GPWI) believe that at the centre of their definition, a great workplace is […]
The Top 10 companies that marketers would like to work for most
Each year Marketing Week and Michael Page do an employer survey amongst marketing professionals, and they ask them a series of questions about employment within their sector. This year has seen the first change in the top for three years, which, I believe, reflects the power of the web. Google has taken over the […]
Talent Management and free beans for a year!!
If someone mentions the product, baked beans, to you, which brand is synonymous with them? Well for me there is only one brand - Heinz. The same goes for soup, Heinz again!But even with two such powerful brands (and others of course), the company were starting to lose market share, and even confidence in their […]
Troublesome Talent - the Mavericks in your business
Every business has them, and you probably won’t have to think too hard to write two or three names down from your company. The people I am referring to are Mavericks - also known as Troublesome Talent. They are both good and bad for a business, but do need special management to harness their skills. […]
