Is there a better quote in Social Recruiting?
Over the course of a good few months, like you I have read a good number of books on the subject of social media, social networking and business in general, from a wide range of thought leaders in the sectors concerned. For me, there is a quote from over 100 years ago that is perfect when I am talking to companies about whether (or when) they should initiate a social recruiting strategy.
It does not need any explanation:
"It is not the strongest of our species who survives, or the most intelligent, but the one who is most responsive to change"
This of course, came from Charles Darwin.
It is so true, and we have already seen the results of many companies unfortunately not responding to change in our industry. The recruitment advertising agencies chose not to change, figuring that they could carry on doing what they had been doing the years. However, due to a combination of the recession and the explosion of social media last year that lack of change cost many of these companies, large and small, their business.
So, is your business listening to Charles Darwin? Are you ready to make the step into the inevitable path of social recruiting? Or, are you just can stick your head in the sand and hope it never happens to you?
Remember the dinosaurs?
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Comments 2
Alex
It could not be more true. I believe the answer is a resounding yes, since the vast majority of the people and clients I speak to are certainly aware of the change and are adapting their recruitment processes as a response.
There was a time when in order to reach someone by phone you had to go through an ‘operator’, then technology improved and there was no need for the middle man anymore. Isn’t that what’s now happening in recruitment thanks to a similar technological advancement? If employers and professionals can now communicate directly, through social media and recruitment websites with innovative business models, what’s the point of the old recruitment model?
Andy Headworth
Alex,
While I understand your sentiments, I actually think the core part of recruitment will still be around for a while yet. There are too many companies that are still very cautious when it comes to new technology and change. I actually think it is the candidates who are the driving force. They are the ones who are asking questions why companies are not engaging with them on social media. They are the ones who are actually voting with their feet.
Time will tell, but even though I would like to think differently, social recruiting is very much at the beginning of a long curve!