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Sirona Consulting
Sirona Consulting

Why not add a picture of your elevator pitch to your LinkedIn Profile?

posted on 21 Feb 13
comments 2
by Andy Headworth
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Elevator pitch
One of the many things I like about writing this blog, is the way some of my posts drive conversation and subsequent actions. This is what happened earlier this week following the post I wrote about JobGrams last week. You may remember they are visual interpretations of company job vacancies - both pictures and videos.

These JobGrams prompted an interesting conversation with a client earlier this week, about visualising people's elevator pitch. If you don't know what I mean by this…….

An elevator pitch is a short summary used to quickly and simply define a person, profession, product, service, organisation or event and its value proposition.

You do have an elevator pitch don't you? By the way it needs to be no more than 30 seconds long!

Anyway back to the conversation I was having.

The client posed the question, "Instead of someone giving a verbal elevator pitch, could it be shown in a picture?  Would it be possible for someone to be able to 'read' a picture and understand quickly what you do?"

 Great question. And that got me thinking.

So I had a go at producing a graphic (picture) explaining what I do at Sirona Consulting. 

What we do at sirona consulting
What do you think?

For a first attempt I think it sums up well what I do at Sirona Consulting, and probably takes the same amount of time to digest as listening to a verbal elevator pitch.

Of course the added bonus is that this can be shared across all forms of social media - perfect in the world of social recruiting. And with the new addition of media on your LinkedIn profiles it is a good way of someone quickly visualising what you do as they are reading your LinkedIn profile. Here is my visual elevator pitch attached to my LinkedIn Profile.

Screen Shot 2013-02-21 at 09.39.48
So, can you visually describe what you do? Why not give it a go and add it to your profile? And of course with you trying to make it easy for people to understand what you do (on your LinkedIn profile) this is another way you can make your LinkedIn profile 'do what it says on the tin'!

 

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Andy Headworth
I work with companies to help them improve their recruitment strategies, recruitment processes, candidate attraction, employer branding and recruitment content marketing strategy. I am also an international speaker, with a growing schedule for 2015. My second book, Social Media Recruitment - How to Successfully Integrate Social Media into Recruitment Strategy, is published on 3rd May 2015. To get a 25% discount for pre-ordering my book use code SMRAD25 when ordering via publishers site here https://www.koganpage.com/SMR | | Follow Andy on Twitter | Connect with Andy on LinkedIn  | Connect with Andy on Google+  | Send Andy an email
  • https://www.interimity.com Julia Briggs

    I like the picture of the people in the lift…….can I use that as my pictogram of my elevator pitch? No, seriously, good idea.

    Now, as to yours. Yes, it is what you do….but I am disappointed it doesn’t have any pictures in it. You’re normally brilliant at that. I’m not being facetious, if you can get a couple of pics in, it would lift it (no pun intended).

  • Jacob Sten Madsen

    Question is, fad or of real value. I suppose your elevator pitch Andy has some merit to it, question is how much and if making a difference. This is as much about how we humans scan and read with our eyes, and although initially not sure if your pitch of value, I can probably read this elevator pitch faster than I could if written even if it being bullet points.
    So all in all perhaps an idea worth exploring.

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