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Sirona Consulting
Sirona Consulting

The Social Recruiting Content Challenge [cartoon]

posted on 26 Feb 13
comments 3
by Andy Headworth
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This cartoon sums up one of the major problems with social media in recruitment - content creation. Everyone is happy to talk about doing it, but not many actually want to do it!

Own up, how many of you are nodding your head in agreement with the cartoon? 

This is an area of social recruiting that we have addressed in our social recruiting content workshops, starting in March - get in there quick as there are just two places left for the March workshop. 

 

Contactus2We work with recruitment agencies and corporates to help them integrate social media into their existing recruitment strategy and recruitment processes. If you require guidance, advice or social recruiting training, get in touch today.

NEW for 2013 - Social Media Content For Recruiter Workshops - using the power of social media content to help reduce your advertising costs, build your digital brand and create new methods of candidate attraction. For more information go to the booking page here.

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Andy Headworth
I work with companies to help them improve their recruitment strategies, recruitment processes, candidate attraction, employer branding and recruitment content marketing strategy. I am also an international speaker, with a growing schedule for 2015. My second book, Social Media Recruitment - How to Successfully Integrate Social Media into Recruitment Strategy, is published on 3rd May 2015. To get a 25% discount for pre-ordering my book use code SMRAD25 when ordering via publishers site here https://www.koganpage.com/SMR | | Follow Andy on Twitter | Connect with Andy on LinkedIn  | Connect with Andy on Google+  | Send Andy an email
  • https://www.marenated.com Maren Hogan

    Great cartoon. But I’m doing content creation. All the DANG time. Right now, Red Branch produces over 50 pieces of content a month, not including strategies (which dictate the content) and social updates (which are taken FROM the content, in certain cases).

  • Jacob Sten Madsen

    As it is with nearly all marketing and creating awareness it is a question of constant push and being seen and being relevant. That requires huge effort and involvement and that is where the challenge and skill lie, - get people around you involved, make them participate, contribute and take responsibility, or as the good Keith Robinson has said, ‘ every employee in a company/organisation is a (potential) publisher.
    See and use it in that context and it starts to become clear where from the efforts need to come. This can be a one-man solution, but those that have a ‘shared vision and responsibility are the ones that take the prizes.

  • /sironaconsult Andy Headworth

    Totally agree on that. But it also allows the smaller operations to better position themselves - with a little thought and application. There are many tools that are now around that can help you do that, from locating content to sharing it with your audiences.
    While the ‘bigger operations’ should make a killing (but many don’t), the smaller ones can also win.