Over the last couple of weeks I wrote about improving your LinkedIn profile, making sure you have a 'does what it says on the tin" headline  and explaining the need to have 100% profile to be found more often in searches. It is all down to the content you put into your headlines, profiles, summaries etc. 

I just wanted to share with you what happens when you make these changes - in real numbers - my LinkedIn numbers.

In August I spent some time looking at my own LinkedIn profile, and decided that it needed a refresh. Some keywords I should have had were missing, and I wanted the summary to be more representative of the work I am currently doing in the social recruiting world. So after some keyword homework, to ensure I had the right ones, I made some changes to my profile (just the same as I get other people to do!).

My objective of making the changes was to appear in more searches, obtain more invites (we all want to grow our networks don't we?) and basically make sure my profile was being seen more often. More views = potentially more business opportunities.  [What LinkedIn objectives do you have by the way?]

The main changes I chose to make were to my summary and current role. You can see my LinkedIn profile here or in the image below if you are not in my network.

So what difference did it make then to my search results?

Initially I saw a few daily spikes from people in my network, that had seen my make a change, as LinkedIn updates your network then these became more consistent as my profile was coming up in more searches …… every day.  <Phew> Got my keywords right!

Here are the stats from my profile for appearances in searches and profile views. Not the changes were made from mid-August onwards. Tweaks at first then a major change at the beginning of September.

Interestingly it has stayed pretty consistent since I have made the changes, so my keyword research/homework paid off. 
Of course I will continue to make changes and tweak my LinkedIn profile. And don't forget, every time you make a change to your profile, LinkedIn kindly tells your network.  

When did you last improve or make changes to your LinkedIn profile? Have you seen a positive change since you have done it as well?

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