Generation Z’ers - 10 Things you need to know
While the business world (and certainly the recruitment world) are worrying about the Generation Y’ers, and how to engage with them, I wonder how many companies (if any apart) are starting to think strategically ahead……..to the Generation Z’ers. These are people defined as being born after 1995, which means that the first ones will be starting to make education decisions over the next couple of years that will shape their lives - and those of employing companies. So what will Generation Z’ers be like?
Here are my 10 things that you as an employer will have to consider when it comes to generation Z’ers:
- The internet is their life. They are very web savvy and are tuned into social networking and blogs.
- They are ‘surgically attached’ to a mobile phone. Whatever you do - make sure it has a mobile application.
- They have a short attention span.
- All they have heard is ‘global warming’ - they are environmentally aware. No CSR policy? Get one!
- They are astute online consumers and are well versed in searching for the best deal.
- They will be a transient workforce. They will ‘follow the work’ and live where the work is based.
- They will likely be ‘Google Bots’ as they have grown up knowing web seaching as Googling!
- Attraction strategy for Generation Z’ers - Video, Music and real time interaction.
- They will expect to use the internet for everything, certainly for finding a job.
- Don’t expect many real grafters - too many will have had it too easy for too long! Training needed!
Obviously this is very subjective and will no doubt be debated for many years to come, as they slowly come into our working lives.
Comments 5
Oliver Perry
I’d be suprised if employers have considered Gen Z yet! Most havent even got to grips with Ys
…What are we going to call the generation after Z…?
SIRIUS
KILL YOURSELF… WHAT IS AFTER GENERATION Z. STOP WHAT YOU ARE DOING NOW!!!
SIRIUS
KILL YOURSELF… WHAT IS AFTER GENERATION Z. STOP WHAT YOU ARE DOING NOW!!!
Rue
I was born in 1995, right on the cusp of Generation Z. Personally, I don’t appreciate always being associated with technology. (Which seems ironic, as I’m obviously on the internet now.)I also dislike being Generation Z, the Generation that came after Generation Y, which came after Generation X. We aren’t all a bunch of spoiled, techno-savvy rich kids. Maybe we should be the No Child Left Behind generation, the kids most affected by Bush’s twisted idea of education. Too bad Generation X already has dibs on being the angst filled generation, because all these articles on Generation Z are filling me with plenty of angst. But this is definitely the most positive article I’ve read. Wow, that was really negative. Maybe I should listen to happy music when I post stuff.
Rue
Ah… I left the positive part in. I’m not a fast typer so I mostly copy stuff. Not that this isn’t positive, it’s very informative. Seriously, about the happy music, I’m listening to the Replacements Unsatisfied right now. I’m so, I’m so, unsatisfied. No, now the song switched. Whatever. I should go to bed. Why does that say 3:47? It’s 10. I think.