Headhunting / executive search / passive candidate attraction have all been around for ages, and there doesn't seem to be much innovation in the sector. So while reading an article by Kevin Nale, one of his points intrigued me. He advocates creating a short professional introduction video, personalised to the target candidate you are trying to 'hook'. In other words, a simple personal request for a coffee or lunch meeting to discuss the opportunity face to face.
I think the idea is good, and certainly inventive as some of these candidates are elusive to say the least! As Kevin says, 'if your pipeline is diminishing, just remember it is not you, it's how you are presenting the great opportunity'. My only problem with this is the logistics of this idea, the numbers needed, and how you deliver this video file so that the target candidate watches it.
One thing for sure though, is that they will really appreciate the time you have taken to record a video specially for them, won't they?
Do you know anyone who has tried this method?
