This may surprise you (it certainly did me) that mobile texting didn't come out top in this survey, especially the way my daughters use their mobiles!! Habbo's Global Youth Survey looked at generation Y and generation Z teenagers - particularly aged 11-18 - to see how they communicate with other people (friends, family etc). Here are the ways they communicate:
- Instant Messaging via internet 81%
- Meeting in person 77%
- Text Messages 70%
- Talking on the phone 60%
- Social Networking sites 54%
- Email 41%
So as an employer looking to tap into this market, it does make interesting reading. Although the surprising one at the bottom is email with only 41%, it must be said that 72% of them do hold current email accounts but only use them for non-personal communication like school, work and family(!!!).